LINDA DOUNIA REBEIZ


Linda Dounia Rebeiz is an artist and designer who investigates the philosophical and environmental implications of technocapitalism. She is inspired by science fiction, speculative design, solarpunk, and degrowth. 

Her work mediates her memories as alternative truths and evidence of excluded ways of being and doing. It is formed through the dialogue (and tensions) between analogue and digital mediums. 

In 2023, Linda was recognized on the TIMEAI100 list of most influential people in AI for her work on speculative archiving – building AI models that help us remember what we have lost. 



RE–USE

Digital Fashion Design  + Generative Sketch
(2023)


Inspired by the traditions of the Baye Fall, REUSE takes my 'digital waste' to create 48 unique garment pieces. In repurposing my creative offcuts to create new material with the use of generative system, the REUSE collection explores an altered attitude to digital production.This work was made in collaboration with Draup, a platform maximising the value of digital fashion for its consumers and creators.

Curator’s Note:
The African continent has become a dumping ground for the world's waste, particularly when it comes to fashion. With 65 million tonnes of used clothing sent to Ghana in 2019 alone, clothes that once traveled to be worn again are now so poorly made that they're little more than landfill fodder. This same disregard for reuse that is so infamously evident in fashion, is now seen in our attitudes towards digital production. The dark side of digital life shows its face in our digital waste, with US data centers alone making up 2% of the country's overall energy usage. Alongside storage units holding our wardrobe overflows, we are increasingly constructing data centers to carry our digital excess.

REUSE is a generative collection created by DRAUP and artist Linda Dounia exploring the problems, and potentials of digital waste.

The Baye Fall people of Senegal have a culture rooted in considerate consumption. Their clothes were once exclusively created from scraps of found material. An artist's creative practice often includes huge banks of untapped “waste” information — of old work, of references, of works in progress, of abandoned work. Inspired by the traditions of the Baye Fall, REUSE takes the artist Linda Dounia's 'digital waste' to create 48 unique pieces.

In repurposing Dounia's creative offcuts to create new material with the use of generative system, the REUSE collection explores an altered attitude to digital production.






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